Saturday, October 13, 2012

Advertisement for a State-of-the-Art Toilet

Kohler, Inc. has recently developed the creme de la creme of toilets., if you can imagine such a superlative.  Even better, it doesn't even look like a toilet when not in use!  The Numi toilet is a state of the art, modern, automatic and motion-sensor, self-cleaning toilet combination bidet that also warms your feet, your tush, can play music with its built-in speakers, audio input jack and docking station and keeps itself odor-free. 

Do you have an extra $6400?  That's what one of these models will cost you.  This is one of those things, like those super spas found in some Bed and Breakfasts that constitute a plumbing indulgence that might be too easy to get accustomed to. 

I like the intriguing ads that Kohler uses for its product: they arouse interest in the viewer since the purpose of the ad is not screamingly obvious.  The viewer must take the trouble to discern it, to seek closure, to fill in the incomplete information.  What is going on in this somewhat romantic setting: is it to be a proposal, an assignation, a prelude to a sophisticated evening?  Is it such an occasion to use this spectacular toilet that it is a social occasion in a room with a view?  The viewer craves further information.

And I wish I had her dress and 'do. 

I think this might be an example of the Zeigarnik effect in application: individuals are more likely to remember incomplete rather than complete information.

How Gestalt of them!


10 comments:

Hell Hound said...

Kohler is the only company to turn adverts for bathroom fixtures into an art form.

Grand Crapaud said...

There seems to be a hilarity in the whole setup: like the high-maintenance chick is going to go on the throne in front of that guy!

Mike said...

And in front of a window no less.

The Mistress of the Dark said...

I bet Romney gets one..hope it short circuits on his tush too!

Big Sky Heidi said...

I saw it earlier, but couldn't immediately figure what it was about.

Clarissa said...

Really amazing!

John said...

Couldn't help but think of this SNL skit from the past:
https://www.youtube.com/watch?v=VifAHQFLVVE

Bilbo said...

There is a Japanese toilet that does all this one does, plus measures your blood pressure. I was ready to buy one just to see where the blood pressure cuff goes ...

Dianne said...

we never seem to run out of ways to waste money
it looks a bit like a beer cooler, that would be an interesting accident

The Bastard King of England said...

Maybe it could double as a beer cooler, like bidets can.