Kohler, Inc. has recently developed the creme de la creme of toilets., if you can imagine such a superlative. Even better, it doesn't even look like a toilet when not in use! The Numi toilet is a state of the art, modern, automatic and motion-sensor, self-cleaning toilet combination bidet that also warms your feet, your tush, can play music with its built-in speakers, audio input jack and docking station and keeps itself odor-free.
Do you have an extra $6400? That's what one of these models will cost you. This is one of those things, like those super spas found in some Bed and Breakfasts that constitute a plumbing indulgence that might be too easy to get accustomed to.
I like the intriguing ads that Kohler uses for its product: they arouse interest in the viewer since the purpose of the ad is not screamingly obvious. The viewer must take the trouble to discern it, to seek closure, to fill in the incomplete information. What is going on in this somewhat romantic setting: is it to be a proposal, an assignation, a prelude to a sophisticated evening? Is it such an occasion to use this spectacular toilet that it is a social occasion in a room with a view? The viewer craves further information.
And I wish I had her dress and 'do.
I think this might be an example of the Zeigarnik effect in application: individuals are more likely to remember incomplete rather than complete information.
How Gestalt of them!
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