All God's creatures aren't equally loved and lovely. Some make few hit parades, while a blessed few star on nature catalogs and requests for donations. Likewise, which ones get made into children's stuffed animals?
What is less known is that some species get overused in conservation campaigns. After all, impressive ones like grizzly bears (even though their scientific name is ursus horribilis), kingfishers, robins, and pronghorn antelopes get overused and lose their impact. Therefore, ad campaigns need to find new charismatic species to stimulate interest and possible contributions. Now, they should be impressive, cute, and have an environmental impact.
Dung beetles and maggots may be with environmental impacts; but no one is going to be moved to contribute money to help save the dung beetles. Well, maybe politicians who recognize a kindred spirit.
Revis Wainwright, a ad man for Cookem, Eatem, Burton, and Wank, was assigned to develop a campaign advertisement for a nature group. He decided to forego the usual overused creatures, and develop a new charismatic animal for a fund-raising campaign. He found a likely new one:
Furthermore, his campaign included lobbying for lower speed limits in Louisiana swamps to reduce the number of fatalities for this new charismatic species so prematurely terminated before their time! Now that's taking edgy to a new level!
At least he rejected rattus norwegicus!
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