This marketing strategy was not without critics who describing it "a vulgar publicity stunt without any meaning, and an unhealthy low-class event." Ouch!
Apparently, a lot of the possible attendees did not feel it was vulgar and low-class!
This is an example of an effective psychological ploy to increase interest and admission sales. I have not been able to determine whether the boost in attendance was sufficient to cover the difference between the discounted admissions and the normal ones, but it is something to wonder about.
Business Insider also reported that some entrepreneurs set up booths near the amusement park to sell inexpensive miniskirts for the wearers to qualify for the sharply reduced admission!
Also, did the Happy Summer Loves Miniskirts promotion also increase admissions on the part of males? Probably.
I wonder what would happen if some amusement park in the USA were to try a similar promotion. Would this produce widespread protests? We are, in general, a dour lot. And China is far from the era of Chairman Mao.
And I confess that, in my case, the sharply lower admission charge might affect my choice of dress and when to attend too. Old fashioned Acadian frugality, you know! Or maybe desensitization due to our custom of Mardi Gras.
15 comments:
An interesting promotion ... sort of a ladies' day for amusement parks.
Bars have discounted drinks to entice the ladies to show up, knowing that where there are drinking women there will be drinking men.
Getting a bunch of mini-skirt wearing ladies to the amusement park is certain to attract a large gathering of men.
No doubt such a promotion here would create quite a stir, but controversy is free publicity.
They may be on to something.
I would be concerned about panchira particulary on the Ferris Wheel. And if I was going commando.
We are a dour nation these days.
I think guys with short kilts should get the deal too. Especially if they are going commando.
I like Mike's idea too.
They should have a lower admission fee for those who aren't wearing panties.
I would expressly wear a mini too if it got me in for half price!
Panchira = view of panties. A problem with minis.
Very interesting - but what about microskirts too short to sit in?
John - I see the parallel between it and ladies' day at ballparks.
Mike - I think that kilt-wearers should be given the same deal.
Heidi and Juliette - Those are valid concerns.
Anemone - Not a problem if you're careful about your legs.
Thanks, everyone, for your comments.
'Unhealthy low class event' is a recognisably Chinese idiom. Political correctness has not made much of an impact in China!
I learned a new word today: "panchira." It apparently comes from the combination of "panty" and "chira," a Japanese word meaning "glance" or "glimpse." Thanks, Heidi! And thank you, Angel, for yet another interesting post.
Microskirt-wearers should be admitted free.
Not a problem if you're careful about your legs.
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