The Guilin Merryland Amusement Park in Guilin, Peoples' Republic of China found a way to increase interest and attendance: It featured a 'Happy Summer Loves Miniskirts' promotion in which women who were over 18 years could get half off admission (55 RMB) if their skirt is shorter than 38 cm. (They measure them.) On July 21 and 22, admission for miniskirt wearers was further lowered to only 10 RMB! This greatly increased attendance!
This marketing strategy was not without critics who describing it "a vulgar publicity stunt without any meaning, and an unhealthy low-class event." Ouch!
Apparently, a lot of the possible attendees did not feel it was vulgar and low-class!
This is an example of an effective psychological ploy to increase interest and admission sales. I have not been able to determine whether the boost in attendance was sufficient to cover the difference between the discounted admissions and the normal ones, but it is something to wonder about.
Business Insider also reported that some entrepreneurs set up booths near the amusement park to sell inexpensive miniskirts for the wearers to qualify for the sharply reduced admission!
Also, did the Happy Summer Loves Miniskirts promotion also increase admissions on the part of males? Probably.
I wonder what would happen if some amusement park in the USA were to try a similar promotion. Would this produce widespread protests? We are, in general, a dour lot. And China is far from the era of Chairman Mao.
And I confess that, in my case, the sharply lower admission charge might affect my choice of dress and when to attend too. Old fashioned Acadian frugality, you know! Or maybe desensitization due to our custom of Mardi Gras.
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