Wednesday, April 22, 2015

Dr. Tichenor's Antiseptic

Here is an old ad for Dr. Tichenor's Antiseptic, an antiseptic sold in the South Louisiana and Mississippi area, including the label. The Confederate theme came from the fact that it was first developed during the Civil War by a Confederate soldier. Nowadays, sadly, it has a rather plain label.

While it was specifically marketed as an antiseptic, some people drank it as an inexpensive drink or as a way to dodge prohibition laws in some dry counties in Mississippi. In Louisiana, it was regarded merely as a panacea of sorts.



The old radio ads featured a faux Cajun Pete singing jingles like,
"Since he gargled him with Tichenor's,
His voice you cannot drown.
Good ole Dr. Tichenor's,
Best antiseptic in town."  This product still has surprising ads:



10 comments:

Meredith said...

That ad sets a new standard for frankness.

Meredith said...
This comment has been removed by the author.
TexWisGirl said...

gargle, wince, repeat. hahaha!

Elvis Wearing a Bra on His Head said...

The old-fashioned label was very retro!

Grand Crapaud said...

It sounds like strong stuff!

Mike said...

I have never heard of it. Interesting read on it and it's ingredients.

Anemone said...

I'll stick to my mouthwash.

Dixie@dcrelief said...

I love wincemeat... Christmas favorite for years

Cloudia said...

Ha! Another winner!!!!




ALOHA from Honolulu,
ComfortSpiral
=^..^=

Linda Kay said...

I think I'll stick with Listerine! My mother says for a sore throat you have to gargle with salt water.