Each December and January, the lucrative intercollegiate business caps off football seasons with bowl games, many of which bear their corporate sponsors in their name. It used to be simpler, with fewer bowl games having concise names, like Sugar Bowl, Rose Bowl, or Cotton Bowl. Nowadays there are 39 post-season bowl games, bearing such tasteful bowl names as Chick-fil-a Peach Bowl, Duck Commander Independence Bowl, Outback Bowl, and Go-Daddy Bowl. Oh well, commerce is as American as guns, God, and Hooters.
This tendency toward commerce has spread to other countries. For example, due to economic hard times and the usual government financial hijinks, amateur soccer in Greece has fallen on hard times. Some teams got sponsors like feta cheese firms and other local products. Others finding it hard to get sponsors for their teams. However, the amateur Voukefalas club in Larissa, Greece was able to get the enthusiastic support of one of the local businesses that still seems to be doing well with Greek money. Yes, a local brothel has sponsored the team and decked them out with pink jerseys! The team was sponsored by the Villa Erotica, and I'm sure the Greek señoritas employed there were staunch supporters of their own soccer team's guys! I wonder what the players' wives thought of this.
Come on, people! One of the All-American breastaurant chains needs to sponsor its own bowl, making it bowl number 40! Or 40DD!