Recent research suggests that wearing a red or pink dress or shirt can be provocative for women. First of all, it may unwittingly signal to others that she is in her most fertile part of the menstrual cycle. (Unlike in several other mammalian species, there is no obvious sign of this time of the month.) However, Beall and Tracy (2013) found that women are three times more likely to wear red or pink clothing at that time of the month in which they might become pregnant.
Additionally, men are more likely to view her as receptive to amorous activity and possibly a pushover.
Finally, according to research by Pazda and his associates (2014), wearing red or pink garb might put other women on the defensive. When they see their husband or boyfriend talking with someone wearing red or pink, they are more likely to derogate her later and engage in mate-guarding strategies.
Derogation can take many forms: finding fault with her looks, casting aspersions on her morals, or even ridiculing her intelligence. Mate-guarding strategies can include hovering by, clinging, or even employing physical means (in some rougher settings).
Do women see the lady in red or pink as a potential mate poacher? Evidence suggests that they do.
This effect might be multiplied if the red or pink wearer is blonde or is sexily dressed. Would it be strategically advantageous to wear blue or black? It depends on what ends one has in mind.
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