Wednesday, October 12, 2016

A Tempest in a C-Cup

Over the years, Wonderbra has had a series of definitely risqué advertisements. Some of them featured model Eva Herzigova:



The "Hello Boys" ad specifically generated a lot of controversy because of its' implicit risquéness and the possibility that it demeaned women. The poster was one of those displayed at the Victoria and Albert Museum in London; and it was voted in as #10 in Poster of the Century.





The idea is that the eyes are focused elsewhere:


The controversy generated by this series of bra ads (especially the "Hello Boys" one) is that the message behind it is unabashed: a push-up bra is an article of figure enhancement, not simply one of support. It helps the wear display décollété to more advantage.

And it worked. That's why the message was controversial. Is says that "We're not pretending what our bras are good for. They're to make you more see-worthy for guys looking at your breasts."



15 comments:

TexWisGirl said...

never been a push-up fan...

Elvis Wearing a Bra on His Head said...

Wonderbras do the job in appearance, but they must be uncomfortable.

Birgit said...

Ahhh yes, I remember these ads and nothing has changed when you look at all the ads and all the videos. The ta-ta's are always on display never mind the derrière. I had a push up bra...um...I am well endowed shall we say so there was quite a bit to push up. I wore them a couple of times but t just didn't want to show all that bosum so those bras went 👋

Mike said...

I read recently that bras weaken the chest muscles over time and lead to sagging later in life.

Big Sky Heidi said...

Try going all day without a bra if you have larger bazooms.

It's better to go without underwiring.

John Hill said...

I hate the mixed signals that women send to men when it comes to their physical sexuality.
The clothing says, "Look at my breasts."
The women say, "Quit looking at my breasts, you creep!"
What's a guy to do?

Gorilla Bananas said...

I suppose women just want a quick approving glance at the jahoobies, Mr Hill, but who am I to speak for them? Men, it seems, just want to put their faces between them and make gurgling noises.

Bilbo said...

I appreciate that you have made a clean breast of things.

Linda Kay said...

This is just the tip of the iceberg in today's low cut fashions!

eViL pOp TaRt said...

I have found push-up bras to be a wee bit snug and obvious!

Chuck Bear said...

Boobs should be presented well.

Blue Grumpster said...

Maybe people should stop being so prudish and hypocritical. She looks strong and independent.

Blue Grumpster said...

Maybe people should stop being so prudish and hypocritical. She looks strong and independent.

Cloudia said...

Refreshing!

kold_kadavr_ flatliner said...

I agree wholeheartedly, dear... yet, only 2 realms after our lifelong demise and 1 of em aint too cool. Im going Upstairs to Seventh-Heaven. Where art thou going if you promote your 'business'? Not the same place, toots. How do you wiseabove? Glad you asked...

trustNjesus, dear.
Meet me Upstairs.
Let's getta Big-Ol beer...
gotta lotta tok about
celebrating our eternal resurrection.

The more you shall honor Me,
the more I shall bless you.
-the Infant Jesus of Prague